This category will reward a pub who can demonstrate how innovation has significantly improved their business, either through increased revenue, an increase in customer numbers and/ or cost savings.
Innovation can be demonstrated through a successful marketing campaign, renovation of the premises, the introduction of a new customer offering or the implementation of a new process.
Download the Word document below to your desktop, answer the two questions and then save the document before you proceed to Step 2.
IPA Entry Form 2017 – Innovative Pub of the Year docx, 85.04 KB
Note: The application form allows you to attach up to 4 photos (max 10MB each) to support your application (optional). These can be images of the premises, outdoor area, menus or promotional flyers. You should have these files available before starting your application.