Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural, and environmental contribution of tourism to Ireland. Tourism is of critical importance to the national economy and to regional development and employment. Pre-coronavirus, the sector generated revenue of €7.5billion annually and supported 260,000 jobs nationwide while contributing €1.7billion to the Exchequer.

We work in partnership with Government, State agencies, Local Authorities, representative groups and industry, to develop tourism across Ireland by creating destination development plans and networks, investing in infrastructure, activities, visitor attractions and festivals.  Fáilte Ireland also provides consumer and buyer insights, mentoring, business supports and training programmes and buyer platforms to help tourism businesses innovate and grow.

In addition, Fáilte Ireland supports Business Tourism, managing the bidding for and securing of larger conferences, meetings and events to be hosted in Ireland.

We are also responsible for domestic holiday marketing across four regional experience brands: Wild Atlantic Way, Ireland’s Ancient East, Ireland’s Hidden Heartlands and Dublin.